Professional Journey

Strategic Scope

Own the analytics function across Finance, Product, Logistics, and Growth for a 3-brand D2C wellness company.

Key Impact

• •Led development of 50+ self-serve revenue and sales trackers across all brands, actively used by 20+ stakeholders for daily planning.
• •Cut reconciliation cycle time from every 6 months to monthly by building automation workflows with root-cause diagnostic logic.
• •Saved 500+ man-hours annually by automating reporting and building scalable data systems across product, ops, and marketing.
• •Designed analytics foundations for doctor-ops and multi-channel SKUs — covering metric definitions, data validation pipelines, and real-time dashboards.
• •Implemented SKU-level data quality systems (99%+ accuracy), resolved long-standing logic bugs in bundle and discount calculations, and established formal PII governance.
• •Mentored 4 analysts from fresher level to full independence — each now owns their respective domain end-to-end.
• •Documented data models and metric definitions, reducing analyst onboarding time.

Strategic Scope

Built the monetization analytics infrastructure at Zepto — covering in-app campaign tracking, attribution, and performance reporting for 150+ brand campaigns.

Key Impact

• •Built data pipelines connecting booking records to campaign performance data for 150+ brand campaigns — inventory fill rates, daily revenue by property and brand, campaign ROI.
• •Built and maintained revenue dashboards centralizing acquisition, funnel, and performance metrics across all growth functions.
• •Conducted 50+ root cause analyses and real-time performance reports to diagnose traffic and conversion drops and guide campaign optimization.
• •Improved attribution accuracy by 30% — diagnosed and fixed broken AppsFlyer event flows across Mixpanel and CleverTap.
• •Awarded 'Zepto Superstar', June 2023.

Strategic Scope

Cross-functional analytics partner across Sales, Growth, Teacher Success, Student Success, and Curriculum — validating hypotheses and defining metrics across business functions.

Key Impact

• •Embedded as a data partner across Sales, Growth, Teacher Success, and Curriculum teams — defining KPIs, validating hypotheses, and surfacing findings to drive operational decisions.
• •Built automated dashboards for consistent performance monitoring across revenue functions — used for weekly forecasting and leadership reporting.
• •Contributed to migration of 50+ dashboards and queries across two database transitions (MySQL → Redshift → Snowflake), ensuring query optimization and data integrity throughout.

Strategic Scope

Built the data and analytics function at a nutrition startup — bioinformatics workflows, database analytics, and reporting infrastructure.

Key Impact

• •Established bioinformatics workflows using open-source tools and databases to support product R&D.
• •Developed data quality and analytics solutions including core database analytics and RShiny reporting tools.
• •Delivered analysis across product, customer engagement, and operations teams.